"House" music. "Techno" music. "Electronic Dance" music. These genres describe the current lifestyle and trend of teens and 20-somethings across the world. These labels, however, do not give the experience justice.
Tomorrowland is a three-day annual music festival that takes place in Boom, Belgium. Fitting name for the town, right? It features a long list of Global artists who perform for a reported 120,000 attendees who travel to this festival from all over the world.
Not only did this video grab my attention for the full 14 minutes, BUT it also made me realize the marketable value of a promotional "after" video. This is a great way to promote an event and get people interested. It also allows the attendees to re-live their (hopefully) amazing experience -- while simultaneously crossing their fingers in hope to spot themselves in the video!
The Tomorrowland 2011|Official After Movie gives me the chills and makes me smile. I admit it may be because I really enjoy the music and the vibe, but it also definitely has a little tiny bit to do with the transformational aspect of the video. It has an unreal ability to transfer excitement and thrill to the viewer, which is definitely something marketers and event planners strive for. I bet they never thought of looking to the "rave" industry for insight!
"Turn up the love now." -- Swedish House Mafia
Just admit it. You LOVED it!
Side Note:
The greatest part about NOT having a specific focus for my blog is having the flexibility to write about topics like this! Can't fall short on expectations when there's nothing specific to expect!
POGS,
AKtually Ashley
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