Thursday, November 17, 2011

Rolling Advertisement

This evening, at approximately 8:00PM ET, eight friends and I will be promoting Cruise America RV Rentals and Sales. Actually, we'll be driving the 30' RV for other purposes (ie. traveling to South Bend, IN for the Boston College v. Notre Dame football game taking place on Saturday afternoon at 4pm... it's a HUGE rivalry game, which is why we travel the 15+ hours-- GO EAGLES!) The RV we will be driving is legitimately an advertisement on wheels... and we're the company's execution strategy! I think they should be paying us to drive their vehicle from Massachusetts to Indiana rather than us paying them... but for some reason that's not how it works. ;-)




The advertisements are on the front, back, and both sides of the RV. There will be at least 20 Cruise America RVs on the road this weekend making the same trip. However, we are not all taking the same route -- lucky for Cruise America! They'll be expanding their reach and awareness through each separate group of BC college students. All we want to do is get to Notre Dame as soon as possible, be with our friends and cheer on our team... but we have another job too: promote the product (even if we aren't conscious of it).


I still stand by my previous comment -- it would be really nice to be paid for my promotional services!


Wish us luck this weekend in the Holy War! Eagles on the Warpath!


POGS,
AKtually Ashley

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