Monday, December 26, 2011

Calling All Heineken Drinkers: Get Creative!

Get your creative juices flowing because now is the time to finally become an established designer... for Heineken! To celebrate the company's 140th anniversary, Heineken in the Netherlands developed the ultimate design challenge. Consumers can submit their own creative designs for a limited edition bottle (via Heineken's Facebook page). The page allows visitors to download the bottle template and create an original design. 


The aim of the challenge is to connect people, and (of course) there's a catch! Your design is only half of the bottle! So, what happens to the other half? WELL, challengers must connect with other designers to create a complete bottle design. After all submissions have been evaluated, the winning combo team's design for Heineken's limited edition bottle will be sold globally in December 2012! How awesome would it be to see YOUR design on half of a Heineken bottle in stores?! You would have bragging rights... forever.


Interested? Check out this video, which explains the competition in a visual way. Fitting--it's a visual competition! HURRY UP because entries close on January 31st!


Side note: Heineken is really great at developing innovative limited edition bottles. In 2010, the company introduced the limited edition Heineken STR bottles. They could definitely be the coolest beer bottles EVER. Stylish in a normal setting, the beer became a fitting beverage for a rave when you shut off the regular lights and turned on the black lights. I'm bummed I never got to see them in person, but maybe with some begging and pleading Heineken will bring them back? Who knows...


POGS
AKtually Ashley

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