Average Joe = Super Bowl Pro (Advertiser)

I'm not a big fan of cats either, so me and the cat-eating dog from the Super Bowl Doritos ad should team up. The Great Dane and his bribing strategy really made a splash in Sunday night's Super Bowl advertising competition. The spot ranked number one in USA Today's Annual Super Bowl Ad Meter... and was voted one of the most popular Super Bowl 2012 ads in various other ranking systems as well. The Doritos ad, "Man's Best Friend", was one of two awesome consumer-generated advertisements that aired during the game--the other one, "Sling Baby", was a Doritos ad as well, and ranked number four on the Ad Meter! Jonathan Friedman, the ad's creator, will receive $1 million from Doritos for his nationally recognized ad, which only cost him $20! Cheap and no celebs? Way to go Average Joe Jonathan!


USA Today's Ad Meter is regarded as the most influential Super Bowl ad rating system in the advertising industry. It tracks the second-by-second responses of a panel of viewers during the national broadcast and has them rank the ads from favorite to least favorite. USA Today also recently introduced a Facebook app, which allows consumers to rank and share their favorites as well.  


For those of you who missed the commercial (or the entire Super Bowl), here it is:

This is the sixth year Doritos has put on the Crash the Super Bowl contest, which invites regular "Average Joe's and Jane's"--AKA consumers--to submit ads. This year the contest received more than 6,000 submissions. After the Doritos team whittled that massive number down to five, consumers' votes determined one winner, while Doritos picked its personal preference. 


Doritos may have the number one and four spot on the Ad Meter, but my personal Super Bowl fave is still top five... M&M's spot, "Just My Shell". I previously posted about the intro of Ms. Brown... and man, did she introduce herself! I was right, she is sassy! Absolutely loved it! And Red has never been so funny. 

Wiggle, wiggle, wiggle, wiggle, wiggle, YEAH!


POGS,
AKtually Ashley