The Brown M&M Finally Gets Some Love

I don't think I'm alone in wondering why M&M's hasn't promoted their brown M&M. I get it, it's brown. It's not a lively or "pretty" color, but it's still one of the staple members of the M&M clan. Well, February 5th (AKA the SuperBowl) is when M&M's will finally introduce the apparently not so new brown character... and... IT'S A GIRL! Her name is Ms. Brown and she will walk and talk just like her fellow computer-animated buddies. I'm sure Ms. Green is thrilled to have a gal pal after all this time. 


According to an article by the New York Times, Ms. Brown is an "intelligent woman with a sharp wit who finally decided to reveal herself after working for decades behind the scenes as 'chief chocolate officer.'" I guess the sexy role has already been taken by Ms. Green (I can't believe I just called an M&M sexy...), so we'll see how they incorporate a business woman into the scene.

BBDO New York, M&M's preferred creative agency, has developed a few teaser advertisements to spark excitement and buzz among consumers and the media about Ms. Brown's debut. 

Until the first quarter of the Super Bowl on NBC, we're left with her simple photograph... and 20 foot statue that was unveiled in LA on Monday... so much for the big bang of keeping her identity a surprise.

Her pose, raised eye brow, and unamused facial expression doesn't even leave her personality a mystery... she looks a little bossy sassy to me. I like it. She must be a pretty demanding M&M considering the amount of money the company is paying to formally introduce her during the Super Bowl. A 30-second spot on NBC during this extremely competitive air time costs around $3.5 million. OUCH! She deserves it though. She's been locked in the office and hidden from the public. She's worked hard as the CCO. Now, it's finally her time to shine and join her sweet M&M buddies in their efforts to promote M&M's of all colors, personalities, and fillings. 

POGS,

AKtually Ashley