TOUCH The Rainbow... no, really... touch it.

Skittles' "Touch The Rainbow" made-for-YouTube series is one of 2011's best ad campaigns. The seemingly 'interactive' campaign, created by BBDO Toronto, launched in March. The viewer's finger (usually pointer finger) stars as the leading character in each YouTube ad. The five videos are unique, quirky, and weird. After you watch one, you're bound to click the next to see what role your finger plays.

My favorite (you'll see why) is the video featuring the cat. This video prompted the campaign to go viral. It has over five million views on YouTube. The hitchhiker is a close second--I love it! 

So weird... but incredibly novel.

Skittles is my absolute favorite candy... but, oddly enough, I have never visited the Skittles website (until today). WELL... now I'll be on this never ending website forever. No, really... it actually never ends!

Happy New Year! See you all in 2012!

POGS,

AKtually Ashley