1. Jump into the Deep End of Everything.
2. 24 Hours is a Night Well Spent.
3. Bonfires & Bellinis: Mix Responsibly.
4. Manners Apply Only After You Finish Licking The Plate.
5. Sleep On Monday.
Revel Resorts, a 20-acre beachfront destination, is changing AC. Rather than luring mainstream gamblers on an overnight jaunt, the resort is targeting the "beautiful crowd" through its innovative luxury, relaxing waterfront environment, varied entertainment... and yes, its spectacular casino. Revel was clearly developed through a unique and very un-AC concept. The main attraction is NOT the casino, though it does not at all lack in that department. It is more of a beach resort, highlighted by its 1,800 ocean view rooms, cabanas, fire pits, floor to ceiling windows, InOut pool, SkyGarden, and much more. The building's design was inspired by and resembles the curves of the ocean. It crosses boundaries and distinguishes itself from the other "resorts" (AKA casinos) on the boardwalk. Did I happen to mention that the casino has windows? Yes, windows, which is unheard of in traditional casino design and layout. They're not trying to lock gamblers in by disorienting their sense of time, but rather let them enjoy the casino while still reminding them of the resort's other offerings.
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| Scéno Plus, the Montreal firm responsible for Cirque du Soleil's sets, designed the Casino. |
The resort rocks options for everyone, with over a dozen restaurants, two nightclubs, a beach club, retail shops, a spa, two theaters, and various other amenities, some of which I mentioned above. Revel's three signature restaurants, Amada, Azure by Allegretti, and American Cut by Forgiorne, look onto the Atlantic Ocean, while the other foodie-attracting hot spots surround the casino. Two of these, the James Beard Award-winning Central from Michel Richard and Belgian gastro-pub Mussel Bar from Robert Wiedmaier, deserve mention... they look delicious.
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| Ivan Kane's Royal Jelly Burlesque Nightclub--a Revel spin on traditional burlesque. Offers burlesque lessons for the adventurous guest--WOO! |
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| InOut Pool |
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| Bask Spa, developed by Exhale Mind Body Spa Integrated approach to wellbeing, blending spa, fitness, healing, relaxation, and fun. |
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| Tapas at Amada: White Sangria, Charcuterie, Salad with blue cheese and spicy almonds, Tortilla |
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| Mussel Bar |
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| Garlic Fries at Mussel Bar -- drooling... |
The idea behind Revel is exciting, innovative, and fresh. Atlantic City definitely needed an extra something to boost the atmosphere and drive business--many believe the resort will be AC's "savior". It just opened, so hopefully this dream will turn into a reality. Until then, the witty, quirky, and semi-knockoff of another advertisement (for the Las Vegas Cosmopolitan Hotel) should keep you all entertained. You'll totally see what I mean by knockoff if you check out my other blog post, "Just The Right Amount Of Wrong".
I don't really understand why Revel's advertising team decided not to showcase anything the resort has to offer. It's visually appealing and has a lot of fun aspects. The building itself is a work of art! Cosmopolitan took the same path (and they did it first). I guess I've come to the conclusion that this ad sparked my interest and prompted me to research and blog about Revel... SO their marketing staff can pat themselves on the back. Weird and non-traditional gets the people talking!
POGS,
AKtually Ashley
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