Good Thinking, Miller

College students across the country should bow down to MillerCoors for the company's creation and launch of the Punch Top Can. The innovative Miller Lite cans, which provide a smoother pour than a standard can, were made available in national retailers last week. Have you ever heard of shotgunning? If not, please attend a college party or tailgate and get that out of your system. So much effort is put into finding a key, locating the air bubble, and creating the perfect hole. Now, shotgunners can simply punch the extra tab of their Miller Lite and chug accordingly. Apparently, you can use almost anything to punch the second tab: a house key, golf tee, or even a dollar bill. MillerCoors' Director of Innovation and Activation, Amy Breeze, revealed that consumers "prefer the Punch Top Can three-to-one over the standard beer can because it's more like drinking from a pilsner glass."

To accompany the Punch Top Can's launch, the brand is introducing a new advertising campaign. The new commercials will run through mid-August and highlight creative ways to punch the can and enjoy the flowing beer. The launch is also supported by print, radio, out-of-home and digital advertising, as well as point-of-sale and PR. 

I, for one, am glad someone has come out with a better way to shotgun... especially before I graduate from college. It's about time! I just wish it was a different brand of beer-- I'm not particularly a fan of Miller Lite. On the other hand, the new Punch Top Can might be just the thing to switch me.


POGS,
AKtually Ashley