Final Post

April Fools!

I thought I'd share with you a few great pranks from some extremely successful technology brands. These tricksters have embraced their April Fools duties and have successfully connected light-hearted humor to their overall brand personality. I always admire marketers who understand the importance of sincerely and fully humanizing a brand... fun and harmless shenanigans and all. 

Today, Google announced they will soon be offering Gmail Tap... the new alternative to smart phone keyboards. By substituting the current "complex" keyboard for morse code keys (2), Gmail Tap allows users to revolutionize their lives and text messages/e-mails. They've also included a program for multi-tasking... by allowing users to type two different messages... AT THE SAME TIME! They're bringing morse code back and making the world a lot more productive through this new (but old) technology. 

YouTube is offering the entire YouTube collection on DVD! Now you can watch viral videos, makeup tutorials, and your favorite dubstep remixes in the comfort of your own home... and conveniently on your TV! You can ditch the Internet and watch videos the way they were intended to be watched. You can also add video feedback via snail mail... so convenient. 

Since throwback, low-tech solutions are so hot now, Skype has developed a new product offering called Skype for String. It makes communicating super easy... just like when we were kids! Similarly, you need two cups and a piece of string (any brand will do). As we all know, trying to find the perfect Internet connection  can be difficult, but that is all in the past now thanks to this new innovative offering!

POGS,

AKtually Ashley